Module 5: OLJ assignment – Social media Marketing Strategy

Task Read Brown, AL. (2009). Developing an Effective Social Media Marketing Strategy, in Salt Lake City Social Media Examiner (30 July), then  Examine Josh Bernoff & Charlene Li’s post Social Technographics: Conversationalists get onto the ladder (19 January, 2010). In particular explore the different behaviours of social networkers articulated in their ladder. Consider applying market analysis to analyse your market's (client base) … Continue reading Module 5: OLJ assignment – Social media Marketing Strategy